Continental
VIA MERCHANT
VIA MERCHANT
Pros:
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Reasonable pricing
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Improved traction and handling on wet or dry pavement and in light snow
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Smooth, quiet ride
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Continental experience and reputation
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Long tread life backed by warranty
Cons:
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Some complaints of early wear
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A few reports of the wrong tire sizes or types being shipped to customers
Founded in Germany, Continental started making rubber in 1871 but didn’t begin making its own tires until 1898. As with Michelin and Goodyear, innovation was a big part of its early history. Continental was the first brand to produce a specific winter tire in 1934, as well as the first winter tire with spikes in the early 1950s.
Today, Continental makes tires for cars, trucks, heavy equipment, motorcycles and bicycles. It is the exclusive provider of tires for bicycles and support vehicles in the Tour de France.
One of its most popular passenger vehicle tires is the ProContact TX All-Season radial. It features ContiSeal, a proprietary self-sealing compound on the inner lining of the tread area. Though it’s not a dedicated snow tire, the ProContact TX offers excellent traction in light snow, plus enhanced braking and handling on wet pavement. It features a 65,000-mile treadwear warranty.
Bridgestone
VIA MERCHANT
VIA MERCHANT
Pros:
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Quiet, smooth ride
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Bridgestone experience and reputation
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Long tread life backed by warranty
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Designed for enhanced traction in wet weather
Cons:
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Pricey
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Some complaints of early tread wear
Bridgestone made its first tire in 1930 in Japan and chose to remain independent (its competitor Yokohama began as a partnership with the American B.F. Goodrich Tire Company).
Its progress was interrupted when its Tokyo headquarters were destroyed in a bombing raid in World War II. Rebuilding the company included a new focus on research and development. Innovations included Japan’s first rayon cord tires (1951) and nylon cord tires (1959). It established its own advanced tech center in the early 1960s and has since invested heavily in advanced production and testing techniques.
It is now one of the largest manufacturer of tires in the world, making tires in 24 countries at more than 180 factories.
Bridgestone makes tires for all types of cars, SUVs and trucks, but its Desert Dueler line is very popular among SUV owners and off-road enthusiasts. The Bridgestone Dueler Alenza Highway Terrain is aimed at SUVs, crossovers and minivans. It offers low noise, a smooth ride and improved traction in wet weather. It features a 65,000-mile treadwear warranty.
What to Look for When Choosing a Tire Brand
Tire buyers have a lot of choices, with dozens of brands competing for business. Selecting the best tire brands and weeding out the rest is the first step.
The good news is that there are a lot of choices among the best tire brands.
Mike Filipek was a field engineer for Bridgestone for 11 years of his 42-year career with the company. He retired in 2020 and says that the best tire brands are also big-name tire brands, and all have similar design goals and standards. Mike says that comes from “knowing they won’t survive” if they cut corners. “Customers will reject bad tires. Retailers recognize quality and don’t need the headaches associated with bad [or] perceived bad tires.
Filipek says if the name is one you immediately recognize, you’re on the right track. If you have to ask “who?” that’s a potential red flag.
Sticking with one of the well-known name-brand tire manufacturers also brings their decades of experience and expertise (in some cases, more than a century), as well as guidance from the manufacturer as to which of their tires are designed for specific applications. Filipek says: “Off-brands don’t always understand the applications and possible extremes of those applications. Just because it “fits” does not mean it’s the right tire for the intended usage.”
What type of driving you do is perhaps the most important thing to keep in mind when tire shopping. There are tires best for normal daily street use, speed-rated tires for performance vehicles, winter tires for driving in snow and dedicated off-road tires for various types of terrain. How well a tire will work for you begins with choosing the correct one for your vehicle and how you use it.
Why You Should Trust Us
As an automotive journalist since 1997, I’ve driven roughly 100 cars a year, every year. That’s 2,700 cars, each with its own ride and handling characteristics, much of which comes down to which tire the manufacturer chose to equip its vehicles with. None of those manufacturers go with off-brand tires you’ve never heard of, and for a good reason. The right tire is a big factor in owner satisfaction.
Beyond that, I’ve been a driver and car owner since 1972—eight vehicles over 52 years, and each of them needed replacement tires, which gave me a chance to experiment and learn. I may have been the only person to put a set of Pirelli sport tires on a 1978 Toyota Corolla SR5 Liftback when the original tires needed replacing. Hey, it did improve the handling…a lot. But those clearly weren’t the correct choice for what, essentially, was an economy car.
On the recommendation of a friend in the automotive industry with an engineering background, I reached out to retired tire engineer Mike Filipek for the insights you find in this piece. Tires were Mike’s work and passion from the late 1970s until 2020. His advice—choose a well-known name brand and pick the right tire for the type of vehicle you own and driving you do. This is both simple and essential.
How We Found the Best Tire Brands
Armed with the expert advice that the 15 major tire brands all have essentially the same standards of quality, we looked for another way to differentiate and settled on experience (how long the brand has been making tires) and innovation (tire brands that substantially changed the way tires were made or pioneered new segments of automotive tires).
That focus is in no way meant to suggest that the other ten major brands* aren’t good, worthwhile choices, but the achievements and advancements made by Michelin, Goodyear, Continental, Pirelli and Bridgestone deserve recognition. The individual tires spotlighted within each brand were chosen for their sales volume and customer ratings.
(* BF Goodrich, Cooper, Dunlop, Falken, Firestone, General, Hankook, Kumho, Uniroyal and Yokohama)
FAQ
What are Tier 1 tire brands?
Tier 1 tire brands could just as easily be called “Big 3” tire brands. They are Michelin, Goodyear and Bridgestone. That assessment is based mostly on the popularity and sales success of the brand, as well as its longevity and reputation. It’s not an assessment of quality as compared to Tier 2 brands, which are the other well-known brands. There is a drop in quality when you get to Tier 3 tires, which come from lesser-known names aimed at buyers who are more concerned with price than other factors.
Which tire has the highest speed rating?
Y-rated tires have been tested at speeds exceeding 186 miles per hour. Two other very high-speed ratings are W (168 mph) and Z (in excess of 149 mph). The remaining ten ratings cover a range from 75 mph to 149 mph, with the typical family sedan, SUV, or minivan tires usually rated S (112 mph) or T (118 mph). Each tire’s rating is shown on its sidewall.
Sources
- Author interview with retired Bridgestone tire engineer Mike Filipek